![]() Product owners looking to control their budgets could be wary of investing the time and resources into fine-tuning the colors of their software interfaces.īut the importance of color choice isn’t lost on the best UI designers - skimping on color consideration could reduce the number of sustained interactions with a new and otherwise functional product. More practically speaking, the chosen colors and designs should have a visual impact. Many companies build their brand and marketing strategies based on one or a few colors and the emotions they seek to inspires in customers. The color wheel provides a framework for understanding how colors mix and visually interact when featured alongside one another. People have associated colors with various senses and meanings since at least the time of ancient Greek philosophers, and color theory alone could fill several volumes academic volumes. Some basic aspects of color theory that are most relevant to software designers are: Does This Design Trend Favor UI Accessibility? This is especially true if product owners and their design teams do not consider those who see the world differently and how UI accessibility must accommodate them. If the product owner underestimates the importance of making good color selections in her company’s new software UI, she risks devaluing an otherwise excellent software experience for the user. ![]() Your end users are no different - the color of a web or mobile app is likely the first thing they notice. From time to investment dollars, lean UX saves big.
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